Who is Sara?

Founded in 2021 by Sara Atteya, 'By Sara' is a ready to wear fashion label that encapsulates timeless silhouettes for the modern woman. Sara embodies modesty and elegance as a young woman herself, and continues to endeavour incorporating these key values for future collections. 

As a little girl, Sara grew up dreaming about owning her own label. Her love for fashion came about through the art of illustration and her love for sewing. After completing high school, Sara pursued her studies in a Bachelor of Fashion Design and Textiles at the University of Technology, Sydney, graduating in 2019. Sara had the opportunity to gain first hand knowledge and experience from industry professionals in the field covering the studies of pattern-making, construction, fabrications and illustration. 

With not only an impeccable eye for detail, Sara works closely alongside her manufacturing team in ensuring quality garments are being produced throughout her collections. All garments made By Sara are produced in Sydney, Australia.

By Sara wishes to continue to be a proudly owned Australian label, and plans on executing exquisite pieces, reflective of her values. 

For you, By Sara  x